Client
31 Perry St
Service
Website / Brand Consulting
Category
Commercial
Year
2025
01
The project
31 Perry Street is a charming West Village townhouse turned private event venue, offering an intimate backdrop for gatherings, brand activations, and curated experiences. Noho Projects was brought on to develop a refined digital presence and provide brand consulting to position the space within New York’s competitive luxury events market.
02
The idea
The venue needed a distinct identity and online presence that reflected its architectural character, exclusivity, and versatility. With no existing digital footprint, our challenge was to build a brand from the ground up—establishing visual language, messaging, and a website that would attract both private and corporate clients.
03
Impact
Noho Projects delivered a clean, editorial-style website that showcases the venue’s charm while streamlining the inquiry process. Our brand consulting defined a clear positioning for 31 Perry Street as a boutique, high-touch event space—resulting in increased bookings, stronger visibility among event planners, and a cohesive foundation for ongoing marketing efforts.
Project
