Client
Bathhouse Studios
Service
Branding & Visual Identity
Category
Commerical
Year
2022
01
Project Overview
Bathhouse Studios is a historic photo and production studio in the heart of Manhattan’s East Village. Known for its distinctive architecture and cultural legacy, the studio needed a refreshed brand identity that honored its past while positioning it for modern creative use. Noho Projects was brought on to develop a new logo and visual system that would elevate the studio’s image without losing its authenticity.
02
Challenge
The primary challenge was to create a brand identity that felt elevated and current, while still rooted in the character of the space. The logo needed to work across a wide range of touchpoints—from digital platforms and marketing materials to signage and on-site branding—while appealing to both legacy clients and a new generation of creative professionals.
03
Impact
Noho Projects delivered a refined brand identity that reintroduced Bathhouse Studios with a timeless, typographic logo and clean visual language. The new design enhanced recognition across platforms, supported marketing and rental initiatives, and created a flexible foundation for future brand extensions—all while preserving the studio’s distinct sense of place.
Project
