Client
Hyde House
Service
Branding & Design
Category
Commercial
Year
2019
01
Project Overview
Created by Station House exclusively for Hyde Park Village, Hyde House Public Studio is a curated, gallery-style workspace offering a dynamic mix of co-working, private offices, and event spaces. Located in the heart of the village in the newly constructed H Building, the space needed a brand that would reflect the elevated atmosphere of the neighborhood while standing apart as a forward-thinking creative hub.
Noho Projects was engaged to lead the brand identity, logo development, and marketing collateral for launch.
02
Challenge
The challenge was to create a modern, design-forward identity that would appeal to creative professionals and entrepreneurs while feeling connected to the charm and sophistication of Hyde Park Village. The brand had to balance professional credibility with artistic flexibility—and provide assets that could scale across both physical signage and digital platforms.
03
Impact
Noho Projects delivered a clean, contemporary brand identity anchored by a bold yet minimal logo mark. We developed a cohesive visual system and suite of collateral for launch, including event invitations, social media templates, and signage. The new identity positioned Hyde House Public Studio as a premium, community-driven destination for work, events, and cultural exchange—perfectly aligned with its Hyde Park surroundings.
Project
