Client
Old Sessions House
Service
Consulting
Category
Hospitality
Year
2023
01
Project Overview
Old Sessions House is a landmark 18th-century courthouse in Clerkenwell, London—reimagined as a cultural destination with a members club, private event spaces, and curated lifestyle offerings. Noho Projects was engaged to lead brand consultation and strategic analysis for the property's evolving membership program and event rental business.
02
Challenge
As Old Sessions House expanded its offerings beyond heritage-driven aesthetics into modern hospitality and member-based experiences, the brand needed clarity on how to position its value in a competitive London landscape. The challenge lay in aligning the property's historic identity with a forward-looking business strategy that would attract members, partners, and premium clients.
03
Impact
Noho Projects delivered a comprehensive brand audit, SWOT analysis, and market positioning strategy that redefined the property’s membership value proposition and event revenue model. Our insights guided internal decision-making around pricing, messaging, and target audience refinement—laying the groundwork for future marketing campaigns, partner activations, and long-term growth across the brand’s lifestyle offerings.
Project
